{"product_id":"scalpify-rosemary-anti-hair-loss-rosemary-scalp-serum-50-ml","title":"Scalpify Pro-scalp therapy Anti-Hair Loss Scalp Serum 50 ml","description":"\u003cstyle\u003e\n  .matsu-wrap {\n    font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif;\n    max-width: 680px;\n    color: #E8E4D9;\n    background: #0F1B14;\n    padding: 36px 32px;\n    border-radius: 4px;\n  }\n\n  .matsu-tag {\n    display: inline-flex;\n    align-items: center;\n    gap: 8px;\n    font-size: 10px;\n    font-weight: 500;\n    letter-spacing: 0.18em;\n    text-transform: uppercase;\n    color: #8FB89A;\n    margin-bottom: 18px;\n  }\n  .matsu-tag::before {\n    content: '';\n    width: 5px; height: 5px; border-radius: 50%;\n    background: #8FB89A; display: inline-block;\n  }\n\n  .matsu-name {\n    font-size: 30px;\n    font-weight: 300;\n    letter-spacing: 0.01em;\n    line-height: 1.15;\n    margin: 0 0 4px;\n    color: #F4F1E8;\n  }\n  .matsu-name strong { font-weight: 600; color: #C9D9A8; }\n\n  .matsu-sub {\n    font-size: 11px;\n    letter-spacing: 0.12em;\n    text-transform: uppercase;\n    color: #6E8A75;\n    margin: 0 0 22px;\n    font-weight: 400;\n  }\n\n  .matsu-rule {\n    height: 1px;\n    background: linear-gradient(to right, #4A6B52, transparent);\n    margin: 0 0 22px;\n  }\n\n  .matsu-desc {\n    font-size: 14px;\n    line-height: 1.9;\n    color: #C9CBC0;\n    font-weight: 300;\n    margin: 0 0 26px;\n  }\n  .matsu-desc strong { color: #E8E4D9; font-weight: 500; }\n\n  .matsu-for {\n    display: inline-block;\n    font-size: 11px;\n    font-weight: 400;\n    color: #A8BCA0;\n    background: rgba(143, 184, 154, 0.08);\n    border: 1px solid rgba(143, 184, 154, 0.25);\n    padding: 7px 16px;\n    border-radius: 3px;\n    margin-bottom: 28px;\n  }\n\n  .matsu-divider-label {\n    font-size: 10px;\n    letter-spacing: 0.18em;\n    text-transform: uppercase;\n    color: #6E8A75;\n    margin: 28px 0 14px;\n    padding-top: 22px;\n    border-top: 1px solid rgba(143,184,154,0.15);\n    display: flex;\n    align-items: center;\n    gap: 10px;\n  }\n  .matsu-divider-label::after {\n    content: '';\n    flex: 1;\n    height: 1px;\n    background: rgba(143,184,154,0.15);\n  }\n  .matsu-divider-label.first { border-top: none; padding-top: 0; margin-top: 0; }\n\n  .matsu-benefits { display: flex; flex-direction: column; gap: 0; }\n  .matsu-benefit {\n    display: flex;\n    gap: 14px;\n    padding: 11px 0;\n    border-bottom: 1px solid rgba(143,184,154,0.1);\n    align-items: flex-start;\n  }\n  .matsu-benefit:last-child { border-bottom: none; }\n  .matsu-benefit-mark {\n    color: #8FB89A;\n    font-size: 13px;\n    min-width: 16px;\n    line-height: 1.6;\n    margin-top: 1px;\n  }\n  .matsu-benefit-text {\n    font-size: 13px;\n    color: #D4D6CC;\n    font-weight: 300;\n    line-height: 1.6;\n  }\n\n  .matsu-hero-box {\n    background: rgba(143, 184, 154, 0.06);\n    border: 1px solid rgba(143, 184, 154, 0.2);\n    border-radius: 6px;\n    padding: 20px 18px;\n    margin-bottom: 4px;\n  }\n  .matsu-hero-title {\n    font-size: 14px;\n    font-weight: 500;\n    color: #C9D9A8;\n    margin-bottom: 12px;\n    letter-spacing: 0.02em;\n  }\n  .matsu-hero-pills { display: flex; flex-wrap: wrap; gap: 7px; margin-bottom: 14px; }\n  .matsu-pill {\n    font-size: 10px;\n    font-weight: 400;\n    padding: 4px 12px;\n    border-radius: 20px;\n    background: rgba(143,184,154,0.12);\n    color: #B5CBAF;\n    border: 1px solid rgba(143,184,154,0.3);\n    letter-spacing: 0.02em;\n  }\n  .matsu-hero-desc {\n    font-size: 12px;\n    color: #AEB3A6;\n    line-height: 1.75;\n    font-weight: 300;\n  }\n\n  .matsu-active {\n    display: flex;\n    align-items: baseline;\n    justify-content: space-between;\n    padding: 11px 0;\n    border-bottom: 1px solid rgba(143,184,154,0.1);\n    gap: 14px;\n  }\n  .matsu-active:last-child { border-bottom: none; }\n  .matsu-active-name {\n    font-size: 13px;\n    font-weight: 500;\n    color: #E8E4D9;\n    min-width: 190px;\n  }\n  .matsu-active-benefit {\n    font-size: 12px;\n    color: #93A48C;\n    font-weight: 300;\n    line-height: 1.5;\n  }\n\n  .matsu-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 10px; margin-bottom: 4px; }\n  .matsu-grid-item {\n    background: rgba(143,184,154,0.05);\n    border: 1px solid rgba(143,184,154,0.12);\n    border-radius: 6px;\n    padding: 13px 14px;\n  }\n  .matsu-grid-name { font-size: 12px; font-weight: 500; color: #C9D9A8; margin-bottom: 3px; }\n  .matsu-grid-desc { font-size: 11px; color: #93A48C; line-height: 1.55; font-weight: 300; }\n\n  .matsu-steps { display: flex; flex-direction: column; gap: 0; }\n  .matsu-step {\n    display: flex;\n    gap: 16px;\n    padding: 12px 0;\n    border-bottom: 1px solid rgba(143,184,154,0.1);\n    align-items: flex-start;\n  }\n  .matsu-step:last-child { border-bottom: none; }\n  .matsu-step-num {\n    font-size: 16px;\n    font-weight: 300;\n    color: #5F7A66;\n    min-width: 22px;\n    line-height: 1.3;\n  }\n  .matsu-step-title { font-size: 13px; font-weight: 500; color: #E8E4D9; margin-bottom: 2px; }\n  .matsu-step-desc { font-size: 12px; color: #93A48C; font-weight: 300; line-height: 1.6; }\n\n  .matsu-tip {\n    background: rgba(201, 217, 168, 0.07);\n    border-left: 2px solid #C9D9A8;\n    border-radius: 0 6px 6px 0;\n    padding: 14px 18px;\n    margin: 22px 0 0;\n  }\n  .matsu-tip-label {\n    font-size: 10px;\n    font-weight: 600;\n    letter-spacing: 0.1em;\n    text-transform: uppercase;\n    color: #C9D9A8;\n    margin-bottom: 5px;\n  }\n  .matsu-tip-text { font-size: 12px; color: #C2C5B8; line-height: 1.7; font-weight: 300; }\n\n  .matsu-faq-item { padding: 12px 0; border-bottom: 1px solid rgba(143,184,154,0.1); }\n  .matsu-faq-item:last-child { border-bottom: none; }\n  .matsu-faq-q { font-size: 12px; font-weight: 500; color: #E8E4D9; margin-bottom: 5px; }\n  .matsu-faq-a { font-size: 12px; color: #93A48C; line-height: 1.65; font-weight: 300; }\n\n  .matsu-inci { font-size: 11px; color: #6E8A75; line-height: 2; font-weight: 300; }\n\n  .matsu-footer {\n    margin-top: 28px;\n    padding-top: 18px;\n    border-top: 1px solid rgba(143,184,154,0.15);\n    display: flex;\n    align-items: center;\n    justify-content: space-between;\n  }\n  .matsu-origin { font-size: 10px; letter-spacing: 0.1em; text-transform: uppercase; color: #5F7A66; }\n  .matsu-brandmark { font-size: 13px; font-weight: 300; letter-spacing: 0.08em; color: #C9D9A8; text-transform: uppercase; }\n\u003c\/style\u003e\n\u003cdiv class=\"matsu-wrap\"\u003e\n\u003cspan class=\"matsu-tag\"\u003eFor THINNING Hair \u0026amp; Balding Scalps\u003c\/span\u003e\n\u003cp class=\"matsu-name\"\u003eMATSU Scalpify \u003cstrong\u003eSerum\u003c\/strong\u003e\u003cstrong\u003e \u003c\/strong\u003e50ML\u003c\/p\u003e\n\u003cp class=\"matsu-sub\"\u003eStrengthen at the Root · 15+ACTIVES · Visibly Regrow\u003c\/p\u003e\n\u003cdiv class=\"matsu-rule\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cp class=\"matsu-desc\"\u003eVisibly thinning hair and a tender scalp call for more than a regular serum — they need \u003cstrong\u003etargeted, clinical-grade actives that work at the root\u003c\/strong\u003e. MATSU Scalpify Serum is a concentrated follicle-strengthening treatment formulated to reduce hair loss, calm sensitive scalps, and signal hair roots to regrow.\u003c\/p\u003e\n\u003cspan class=\"matsu-for\"\u003eSuitable for all hair types, including sensitive, irritation-prone scalps\u003c\/span\u003e\n\u003cp class=\"matsu-divider-label first\"\u003eWhy It Works\u003c\/p\u003e\n\u003cp class=\"matsu-desc\" style=\"margin-bottom: 24px;\"\u003ePowered by Apigenin, Oleanolic Acid, and Biotinoyl Tripeptide-1, this lightweight serum strengthens follicles from the inside out while Rosemary extract and plant-based actives nourish the scalp. The result: fewer strands lost, stronger roots, and visibly healthier regrowth over time.\u003c\/p\u003e\n\u003cdiv class=\"matsu-benefits\"\u003e\n\u003cdiv class=\"matsu-benefit\"\u003e\n\u003cspan class=\"matsu-benefit-mark\"\u003e—\u003c\/span\u003e\u003cspan class=\"matsu-benefit-text\"\u003eReduces hair loss by strengthening hair roots at the follicle level\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"matsu-benefit\"\u003e\n\u003cspan class=\"matsu-benefit-mark\"\u003e—\u003c\/span\u003e\u003cspan class=\"matsu-benefit-text\"\u003eSupports healthy, visible hair regrowth with consistent use\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"matsu-benefit\"\u003e\n\u003cspan class=\"matsu-benefit-mark\"\u003e—\u003c\/span\u003e\u003cspan class=\"matsu-benefit-text\"\u003eCalms and nourishes sensitive, irritation-prone scalps\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"matsu-benefit\"\u003e\n\u003cspan class=\"matsu-benefit-mark\"\u003e—\u003c\/span\u003e\u003cspan class=\"matsu-benefit-text\"\u003eLightweight, non-greasy formula suitable for all hair types\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"matsu-benefit\"\u003e\n\u003cspan class=\"matsu-benefit-mark\"\u003e—\u003c\/span\u003e\u003cspan class=\"matsu-benefit-text\"\u003eLeaves a refreshing, cooling sensation on the scalp\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"matsu-benefit\"\u003e\n\u003cspan class=\"matsu-benefit-mark\"\u003e—\u003c\/span\u003e\u003cspan class=\"matsu-benefit-text\"\u003eNo rinsing required — actives keep working long after application\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp class=\"matsu-divider-label\"\u003eHero Complex\u003c\/p\u003e\n\u003cdiv class=\"matsu-hero-box\"\u003e\n\u003cdiv class=\"matsu-hero-title\"\u003eThe Root-Signaling Trio\u003c\/div\u003e\n\u003cdiv class=\"matsu-hero-pills\"\u003e\n\u003cspan class=\"matsu-pill\"\u003eApigenin\u003c\/span\u003e \u003cspan class=\"matsu-pill\"\u003eOleanolic Acid\u003c\/span\u003e \u003cspan class=\"matsu-pill\"\u003eBiotinoyl Tripeptide-1\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"matsu-hero-desc\"\u003eThree clinical-grade actives working together at the follicle level — Apigenin and Oleanolic Acid help extend the hair's growth phase and strengthen the root, while Biotinoyl Tripeptide-1 signals follicles to regenerate. This is where the regrowth process actually begins.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp class=\"matsu-divider-label\"\u003eKey Actives\u003c\/p\u003e\n\u003cdiv class=\"matsu-active\"\u003e\n\u003cspan class=\"matsu-active-name\"\u003eApigenin\u003c\/span\u003e \u003cspan class=\"matsu-active-benefit\"\u003ePlant flavonoid that supports follicle health and helps extend the growth phase\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"matsu-active\"\u003e\n\u003cspan class=\"matsu-active-name\"\u003eOleanolic Acid\u003c\/span\u003e \u003cspan class=\"matsu-active-benefit\"\u003eStrengthens roots and supports a healthier scalp environment for growth\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"matsu-active\"\u003e\n\u003cspan class=\"matsu-active-name\"\u003eBiotinoyl Tripeptide-1\u003c\/span\u003e \u003cspan class=\"matsu-active-benefit\"\u003eSignals hair follicles to regenerate and supports visible regrowth\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"matsu-active\"\u003e\n\u003cspan class=\"matsu-active-name\"\u003eBiotin\u003c\/span\u003e \u003cspan class=\"matsu-active-benefit\"\u003eSupports keratin structure for stronger, more resilient strands\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"matsu-active\"\u003e\n\u003cspan class=\"matsu-active-name\"\u003eHydrolyzed Keratin\u003c\/span\u003e \u003cspan class=\"matsu-active-benefit\"\u003eReinforces hair structure from root to strand\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"matsu-active\"\u003e\n\u003cspan class=\"matsu-active-name\"\u003eHorsetail, Pea \u0026amp; Grape Seed Extract\u003c\/span\u003e \u003cspan class=\"matsu-active-benefit\"\u003eAntioxidant-rich botanicals that nourish and protect the scalp\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cp class=\"matsu-divider-label\"\u003eCalming Botanicals\u003c\/p\u003e\n\u003cdiv class=\"matsu-grid\"\u003e\n\u003cdiv class=\"matsu-grid-item\"\u003e\n\u003cdiv class=\"matsu-grid-name\"\u003eRosemary Leaf Extract\u003c\/div\u003e\n\u003cdiv class=\"matsu-grid-desc\"\u003eTraditionally used to support circulation and a healthy scalp environment\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"matsu-grid-item\"\u003e\n\u003cdiv class=\"matsu-grid-name\"\u003eSage \u0026amp; Thyme Extract\u003c\/div\u003e\n\u003cdiv class=\"matsu-grid-desc\"\u003eCalm irritation and help balance a sensitive, reactive scalp\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"matsu-grid-item\"\u003e\n\u003cdiv class=\"matsu-grid-name\"\u003eLavender Extract\u003c\/div\u003e\n\u003cdiv class=\"matsu-grid-desc\"\u003eSoothes the scalp and supports a calm sensory experience\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"matsu-grid-item\"\u003e\n\u003cdiv class=\"matsu-grid-name\"\u003e5-Form Hyaluronic Acid\u003c\/div\u003e\n\u003cdiv class=\"matsu-grid-desc\"\u003eMulti-depth hydration keeps the scalp barrier comfortable and balanced\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp class=\"matsu-divider-label\"\u003eHow to Use\u003c\/p\u003e\n\u003cdiv class=\"matsu-steps\"\u003e\n\u003cdiv class=\"matsu-step\"\u003e\n\u003cdiv class=\"matsu-step-num\"\u003e01\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"matsu-step-title\"\u003eShake well\u003c\/div\u003e\n\u003cdiv class=\"matsu-step-desc\"\u003eBefore each use, to fully activate the formula\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"matsu-step\"\u003e\n\u003cdiv class=\"matsu-step-num\"\u003e02\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"matsu-step-title\"\u003eApply to a clean, damp scalp\u003c\/div\u003e\n\u003cdiv class=\"matsu-step-desc\"\u003eDistribute evenly across the areas of concern\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"matsu-step\"\u003e\n\u003cdiv class=\"matsu-step-num\"\u003e03\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"matsu-step-title\"\u003eMassage in gently\u003c\/div\u003e\n\u003cdiv class=\"matsu-step-desc\"\u003eUse fingertips to work the serum into the scalp\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"matsu-step\"\u003e\n\u003cdiv class=\"matsu-step-num\"\u003e04\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"matsu-step-title\"\u003eLeave on — do not rinse\u003c\/div\u003e\n\u003cdiv class=\"matsu-step-desc\"\u003eAt least 20–25 minutes, or longer if preferred\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"matsu-step\"\u003e\n\u003cdiv class=\"matsu-step-num\"\u003e05\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"matsu-step-title\"\u003eStyle as usual\u003c\/div\u003e\n\u003cdiv class=\"matsu-step-desc\"\u003eBlow-dry or air-dry — no need to rinse beforehand\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"matsu-tip\"\u003e\n\u003cdiv class=\"matsu-tip-label\"\u003e💡 Pro Tip\u003c\/div\u003e\n\u003cdiv class=\"matsu-tip-text\"\u003eFor best results, pair with other products from the Scalpify series. Use consistently for 21 days to see ideal results.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp class=\"matsu-divider-label\"\u003eFAQ\u003c\/p\u003e\n\u003cdiv class=\"matsu-faq-item\"\u003e\n\u003cdiv class=\"matsu-faq-q\"\u003eDo I need to rinse it out?\u003c\/div\u003e\n\u003cdiv class=\"matsu-faq-a\"\u003eNo — Scalpify Serum is a leave-in treatment. Skipping the rinse allows the active ingredients to keep working on your scalp for longer.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"matsu-faq-item\"\u003e\n\u003cdiv class=\"matsu-faq-q\"\u003eCan I shower after applying it?\u003c\/div\u003e\n\u003cdiv class=\"matsu-faq-a\"\u003eYes, if preferred. Just leave the serum on for at least 20–25 minutes first to let the actives absorb before rinsing or showering.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"matsu-faq-item\"\u003e\n\u003cdiv class=\"matsu-faq-q\"\u003eHow soon will I see results?\u003c\/div\u003e\n\u003cdiv class=\"matsu-faq-a\"\u003eWith regular use, most people start noticing ideal results around 21 days.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp class=\"matsu-divider-label\"\u003eFull Ingredient List (INCI)\u003c\/p\u003e\n\u003cp class=\"matsu-inci\"\u003eAqua, Propylene Glycol, Butylene Glycol, PPG-26-Buteth-26, PEG-40 Hydrogenated Castor Oil, Apigenin, Oleanolic Acid, Biotinoyl Tripeptide-1, Glycerin, Polysorbate 20, Panthenol, Caulerpa Lentillifera Extract, Aloe Barbadensis Leaf Extract, Sodium Hyaluronate Crosspolymer, Sodium Hyaluronate, Sodium Acetylated Hyaluronate, Hydrolyzed Sodium Hyaluronate, Pentylene Glycol, Malus Domestica Fruit Cell Culture Extract, Olea Europaea Leaf Extract, Rosmarinus Officinalis Leaf Extract, Achillea Millefolium Extract, Lavandula Angustifolia Extract, Salvia Officinalis Extract, Thymus Vulgaris Extract, Allium Sativum Bulb Extract, Glucosamine HCl, Caffeine, Biotin, Xanthan Gum, Lecithin, EDTA, Phenoxyethanol, Ethylhexylglycerin\u003c\/p\u003e\n\u003cdiv class=\"matsu-footer\"\u003e\n\u003cspan class=\"matsu-origin\"\u003eOrigin: Turkey\u003c\/span\u003e \u003cspan class=\"matsu-brandmark\"\u003ebrand: MATSU Professional\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MATSU Professional","offers":[{"title":"Default Title","offer_id":47595653103794,"sku":null,"price":1450.0,"currency_code":"MUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/7733\/5474\/files\/Heading.jpg?v=1782303588","url":"https:\/\/ownandtrue.com\/products\/scalpify-rosemary-anti-hair-loss-rosemary-scalp-serum-50-ml","provider":"Own \u0026 True","version":"1.0","type":"link"}